- Targeting
One of the things that separates Facebook marketing and ads
from the old-fashioned way in print, on billboards, or on TV is that they allow
you to target your specific and ideal customer. If your ideal customer is women
ages 35-45 in Columbus Ohio who read books on squirrels, then Facebooks unique
targeting system will allow your ads to reach those people.
- Retargeting
With the right tools and software in place, you can put
together a list of Facebook users who clicked your ad and left your site
without taking the next step you wanted them to. With retargeting, you can reach
these exact users and entice them to come back to your site and take the action
you want them too.
- Affordable
Unlike running ads in the paper, on TV, or on billboards,
all of which can start out costing hundreds if not thousands of dollars,
Facebook is very affordable and can work around almost any budget. For example:
the $1,000 you spend on one billboard that will only reach people when they are
driving could be spent on a set of Facebook ads that reach people when they are
home on their computer or phone and actually able to take the next step in your
sales funnel.
- Easy to understand
analytics
Facebook ads have advanced yet easy to understand analytics
that can show you who is taking the desired action, who is seeing the ad, how
much each click is costing you, if users see the ad on their phone, pc, or other
device, etc. This information is invaluable because it can help you narrow down
your audience and get more results.
- Generates traffic to your
website
When you launch an ad that directs people to your site each
time a user clicks on the ad they will be sent to your site. If done right the
link will take them to your sales funnel and eventually a new customer or
client. Website traffic is also a key factor in getting your site ranked at the
top of Google searches and the more users who click on your ad the higher
chance you have of ranking first.